How To Increase Website Traffic With SEO Copywriting

No matter what industry you work within, it’s getting harder and harder to stand out online.

With new competition appearing every day, now is the perfect time to refine your digital marketing strategy with the intention of boosting web traffic. 

After all, increased web traffic means more eyes on your articles, products, or services – which often means more conversions, sales, and an increase in income as a result. 

Fortunately, there are many ways in which you can bring more visitors to your website, such as through SEO copywriting. 

What is SEO? 

SEO, or Search Engine Optimization, is a method through which you can increase the amount of traffic your website receives.

By incorporating certain words or phrases into your content or formatting text in a specific way, the search engine’s algorithms will begin to push your website to the top of the search rankings.

As you begin to rank higher, you will receive an increase in organic search traffic, which will make it easier for you to connect with your target audience.

What is SEO copywriting?

While there are many different forms of SEO, SEO Copywriting is one of the most popular.

SEO copywriting is a process that pairs well-written and engaging content with SEO best practices in order to create compelling copy that drives results. 

For example, by using SEO copywriting tactics when writing your next blog post, you can significantly improve the number of views, likes, and comments it receives. 

The Benefits of SEO Copywriting.

There are many benefits associated with SEO copywriting. 

• Increased traffic. The biggest benefit associated with using seo copy is the fact that it can increase the amount of traffic your website receives by ensuring you rank higher on search engine results. This, in turn, increases conversions and sales. For example, a 2020 study found that “the average SEO campaign generates 1000% more traffic than the average social media campaign.” 
• Improved reader experience. Do not make the mistake of believing that seo copywriting tools are just a way to trick the algorithm into promoting your site, as they can also work to make the content more accessible for the reader. For example, by including the right keywords when writing content, you can make it easier for readers to find what they are looking for. This also encourages you to create quality content that your target audience will enjoy. 
• Improved credibility. Users trust the search engine algorithms to guide them toward websites they can trust – which is part of the reason they tend to choose a website from the first page of search results. In fact, only 0.063% of people click on the second page of Google search results. As a result, by climbing search engine rankings, you improve the credibility of your small business, creating a sense of trust between your brand and potential customers. 

How to increase website traffic with SEO copywriting.

There are many ways in which you can increase organic web traffic toward your site using SEO copywriting. 

To achieve this goal, you must: 

• Identify your keywords (and know where to place them)
• Focus on creating engaging, relevant content 
• Check out your competitors 
• Include Images/Videos 
• Include links in your content 

Identify your keywords (and know where to place them).

The first step toward creating SEO-optimized copy for your web page is to identify your keywords. 

Keywords are the words (or phrases) that users input into the search engine when looking for a specific product or service.

By identifying which keywords are relevant to your brand and using them whenever you create content, you can ensure that your website ranks highly on different search engines, such as google search, whenever these phrases are used.

Typically, keywords can be split into three categories: 

• Long-tail keywords. The phrase long tail keywords refer to specific keywords or keyword phrases that customers type directly into the search bar. 
• Short tail keywords. Broader phrases or words that users input when searching for something online or those that appear in related searches. 
• Additional keywords. Relevant words or phrases that are similar to other keywords or different spelling variations of the same word.

By carrying out keyword research, perhaps using a keyword generator, you can create a keyword cluster.

This refers to a group of keywords that can be embedded throughout your content, be that on a landing page or blog post, in order to aid organic traffic.

You can scatter keywords throughout your content, adding them to your: 

• Web copy 
• Product Descriptions
• Title/title tags
• Headings and subheadings
• Meta description
• Alt tags, meta tags, and image descriptions 
• CTA (Call To Action)

However, it’s crucial that you do not mindlessly repeat keywords, as this is known as keyword stuffing, and it can actually harm your performance on search engines.

Furthermore, it can also make your content difficult to read or engage with, given that it’s very obvious when keywords are added for the sake of it.

When it comes to keyword density, it’s advised that you should not use more than 20 keywords in an entire article or web page, even if the content you are writing is quite lengthy.

Create engaging content. 

While using the relevant keywords in your content is perhaps the easiest way to use SEO best practices to your advantage, you cannot allow the quality of the content you produce to slip.

After all, this will do little to engage your audience or drive sales.

As such, now is the perfect time to enhance your copywriting efforts by focusing on curating engaging content that your audience will love.

For example, you should make sure that you are providing them with exactly what they are looking for. 

This can be made easier by learning more about keyword intent or search intent – i.e., why users are inputting certain keywords or phrases into the search bar.

For example, if they are looking to buy something, this is known as transactional intent, and you can use their intent to edit your content accordingly, such as by adding a compelling CTA.

If they are looking for an answer to a specific question, then this is informational intent, and you can provide them with easy access to the answer in your copy. 

Check out your competitors. 

Checking out your competitor’s websites and blog posts can also be useful when it comes to creating content that will perform well on different search engines.

After all, not only will it give you some insight into the kind of content you should be creating, but you can also use this as an opportunity to identify which words or phrases they may not be using within their content, meaning you’ll have less competition when including them in your own. 

This can be a great way to create compelling content that drives results and allows you to rank highly – ahead of your biggest competitors. 

Include images and videos. 

Including images or videos in your content is also another ranking factor that you may want to consider.

There are various reasons for this.

Firstly, images and videos break down complex content, making it easier to read and digest, especially when users are accessing your site from their mobile phone.

In fact, a recent study has found that “on the average Web page, users have time to read at most 28% of the words during an average visit; 20% is more likely.” 

As a result, by reducing the amount of words featured on your page, you can improve your ROI quite considerably.

Furthermore, the inclusion of videos and images makes it easier for search engines to understand what your page is about, or what you are trying to say – which again could help you place higher in the rankings. 

Try link building. 

Including links to other websites within your content can also come in handy when it comes to performing well on different search engines.

This is because whenever you link back to a website that is considered high-authority (i.e., a site that contains high-quality content), the algorithm begins to favor your site by extension. 

However, it’s important to note that this could have the opposite effect, too.

If you link back to low-quality content, your performance within rankings could be impacted, meaning careful research is required here. 

If you are looking to update your content strategy through the use of SEO, then AI technology, such as Optimo, can come in handy.

For example, you can use our free tool to carry out keyword research.

Simply input a seed word (a primary keyword you’ve already identified), and Optimo will provide you with 20 related or semantic keywords to use whenever you are creating content, whether you’re writing a new blog, an FAQ page, or something for your social media.

Furthermore, if you aren’t sure where to start when it comes to copywriting, Optimo can help you generate compelling content that keeps your audience coming back for more, whether you’re looking to write a compelling introduction for your blog post or a  product description.

By sharing the website you are trying to build links for with Optimo, you can also gain access to a range of link-building ideas that help you establish a sense of credibility for your online business.

Finally, If you’re trying to tap into the mind of your target audience, then you could use our keyword intent tool, which analyzes your keywords in order to determine the search intent behind them.

This can help you create content that drives the right kind of results.

Final Thoughts.

Any company that is not using SEO to improve its organic ranking is selling itself short.

In fact, it is near impossible to achieve the kind of search volume you need to succeed without using SEO practices, as the algorithms will continue to brand other brands above your own until you do so.

In fact, without using SEO, you may notice that you bring in barely any web traffic at all.

However, this doesn’t change the fact that the world of modern seo copywriting can feel a little overwhelming when you are first getting started.

However, the more research you carry out in the area, the easier it is to understand.

As such, if you’re looking to increase website traffic for your online business through seo copywriting, you should:

• Identify your keywords by identifying which words and phrases people search for most frequently.
• Pay particular attention to your primary keyword or keyword phrase.
• Ensure keywords are carefully woven into your copy, without falling victim to keyword stuffing. Avoid a keyword density greater than 20 words per page.
• Include your target keyword in your title tags or meta descriptions.
• Work with your marketing team to create compelling content that your target audience will enjoy.
• Check out your competitor’s copy to find keywords or identify a gap in the market.
• Incorporate videos and images into your copy in order to create more digestible, engaging content.
• Try link building in order to improve your domain authority and ranking on search results.

However, it’s important to note that many of these tasks do not need to be carried out manually, especially when you have access to a wide range of tools online.

For example, Optimo can help you to find keywords – using a wealth of pre-existing data to pick up on words that are searched the most frequently by your customers.

As a result, this can be a great way to improve your organic ranking.

As mentioned previously, when your organic ranking improves, it’s easier than ever to drive traffic toward your website, which means that you may also notice an increase in sales and conversions.

As such, this aspect of your content strategy is perhaps the most essential to your development moving forward, especially as most customers prefer to shop online than in person.

If you’d like to find out more about Optimo and how it can be used to improve your marketing efforts, please do not hesitate to get in touch today.

A member of our team would be happy to talk to you or answer any questions you might have!