It would be nice if products and services sold themselves.
Alas, that’s just not a reality.
If you run a business, then you’ll need to ensure that your target audience not only knows what you have to offer, but that they make that all-important leap from “potential customer” to “customer.”
While many elements will contribute to this, the foundation will be your marketing strategy.
Some businesses find that it’s easier to simply outsource this responsibility to a professional marketing company, or hire an employee to do that specific task for them.
But if you’re a small to midsize company, then you may not have money in the budget to pay someone to do it for you.
So does that mean that you have to live without a marketing strategy?
After all, all companies need a marketing plan, and that’s equally true for businesses that may not have excessive amounts of money or time to spare.
With all the technology available to you, it has never been easier to come up with a robust marketing strategy.
In fact, you can create one in a matter of minutes.
So if you thought marketing strategies required months of work and plenty of expertise, think again.
In this post, we’ll offer a step-by-step guide that’ll give you a marketing strategy that gets results.
But before we get into the ins and outs of creating your marketing plan, let’s think about what they are in the first place.
There’s much we could say about marketing strategies, but in the most basic terms, we’ll describe it as a series of marketing actions that help to lead to clear, pre-defined results.
It’s the opposite of the laissez-faire, casual approach that small businesses all too often end up taking.
When you have a strategy in place, you’ll know what you’re doing and when, and have a way to measure the effectiveness of your campaigns.
Compare that with the hyper-casual approach of just occasionally posting on social media when an idea comes to you, and you’ll see that creating a marketing plan is a way to “level up” your business marketing.
We’ve already said that creating a marketing strategy can be easy thanks to the tips we’ll share later, so if you’ve been putting it off because you thought it would be too difficult, then that obstacle has been overcome.
But if you’re still on the fence about creating a marketing plan, then just check out the many benefits that doing so can bring.
Among other benefits, taking the (brief) time to create a marketing strategy can:
Seeing ‘create a marketing plan’ on your to-do list may be panic-inducing.
Indeed, it may be so anxiety-inducing that you put it off until the next day, and then the next day, and then…the next day.
Before you know it, months have gone by, and it’s still on your to-do list!
And while that may have helped you to avoid the (perceived) difficulty in creating your strategy, it’s also harming your business.
The truth is that creating a marketing strategy does not have to be stressful; in fact, given the tools available to you, we can’t see how it could be stressful.
We’re not living in 2010 anymore. With the right tools, you can have a solid marketing plan that pushes your business forward.
So how do you do it?
Let’s take a look.
Many people think that it’s intimidating to create a marketing strategy simply because it sounds like one big task.
But this is the wrong way to think about it. Rather than being one large, complex task, it’s actually just a series of many small tasks.
When you put them all together, you’ll have something that resembles a pretty thorough marketing campaign — and you won’t even have broken a sweat!
Of course, doing all those many tasks might have taken you a long time if you were doing them at most points in marketing history.
But in 2023, you have AI marketing tools like Optimo to help you.
The handy tool will churn out all the base information you need, and from there, you’ll just need to make a few modifications.
It’s really not unreasonable to think that you could have a three-month marketing campaign in well under an hour, thanks to Optimo.
Follow the steps below, and you’ll be well on your way in no time.
You’re not trying to reach all people with your marketing materials.
You’re not even trying to reach a big percentage of people.
No, you’re trying to reach a small, well-defined group of people — these are the consumers who fall under the umbrella of your “ideal demographic.”
Once you have an idea of who your target audience is, you’ll be able to craft marketing materials that speak directly to them, enhancing the effectiveness of your messages.
You can use the Optimo market research tool to figure out who your ideal customer is, and it’ll even offer some tips on how you can reach them, too.
You don’t win customers with one dramatic marketing action.
You win customers by repeatedly posting top-quality marketing materials.
oming up with a marketing idea for today is all good and well, but for your strategy to bring the desired results, you’ll need to have a solid calendar of content ideas.
With that, you’ll know what you need to post and when.
And actually, this can make your life even easier, because once you have the plan, you won’t need to think about creating another one for a while, not until the current cycle is drawing to a close.
The Optimo Content Calendar tool is ideal for this purpose. Simply enter a keyword, and you’ll be shown 4 weeks’ worth of content ideas.
Posting blogs to your website will play a big part in your inbound marketing, and it’s recommended to post at least one blog each week.
As such, it’s a good idea to come up with some blog post titles, and then figure out when you’ll post them.
If you have ten blog post titles, then you’ll have a blog framework that’ll last for more than two months.
Struggling to come up with blog post ideas? Then use Optimo’s ‘blog post titles’ tool.
Simply enter a few words related to your business, and the powerful AI tool will generate ten titles based on the keywords.
You might need to adapt the titles slightly to fit your needs, but it’ll very much help you get started.
If you want to reach the maximum number of people, then you need to go where the people hang out.
And in 2023, that’s social media.
Sites such as Facebook, Twitter, and Instagram offer highly effective avenues to reach large numbers of your target audience, so if you haven’t already, it’s time to get serious about your social media profiles.
If you’re finding it difficult to come up with new social media posts all the time, then try Optimo’s social media post ideas tool.
All you’ll need to do is enter some words about your industry or business, and within ten seconds you’ll have ten awesome social media post ideas.
If you’ve been running your online business for a while, then you’ll likely have a whole host of email addresses belonging to prospective and current customers.
As part of your marketing strategy, it’s recommended to come up with email marketing campaign ideas.
You could offer discounts, provide updates about new product lines available on your website, or simply send a well-timed email designed to encourage the reader to take action.
Want to ensure your email gets read?
Of course you do.
Optimo’s email subject line creator tool will provide you with ten attractive email subject lines based on the subject of your email, which will make the recipient more likely to open the email.
Coming up with the plan for your marketing campaign is relatively straightforward, but you’ll still have some work to do.
Once your strategy is beginning to take shape, figure out how you’ll work.
For instance, who’s going to be in charge of posting blogs to your website and your social media posts?
It’s usually best to have just one person do it, to achieve consistent branding and avoid repeated posts.
Additionally, consider how much responsibility you want to give to AI; Optimo’s blog post generator tool is fantastic for providing the framework of your blog, but it’ll be best to have human eyes edit the content to give it “the human touch.”
It’s not possible to ignore SEO (search engine optimization).
Love it or hate it, if Google can’t find you, then no one can. Having a high ranking on Google ensures web browsers can find your site, and it also lends credibility to your website, too.
Improving your site’s SEO credentials can be tricky, but thanks to Optimo, it doesn’t have to be headache-inducing.
There are plenty of SEO AI tools on the site, including keyword intent research, link building ideas, and SEO title and meta description optimization.
Sprinkle them throughout your marketing strategy, and Google’s light will shine on you.
Marketing is about more than getting your voice heard.
It’s about ensuring that your potential customers have a favorable impression of your business.
One surefire way to gain their trust is to establish your expertise; the greater the trust they have in your brand, the more likely it is that they’ll become customers.
One easy way to show your expertise is to include a FAQ question section on your website.
Need some inspiration? Use Optimo’s ‘Create FAQs’ tool to receive five FAQs related to your topic/business.
Modern problems require modern solutions.
The problem? Getting your target demographic to pay attention.
The solution? Make a video.
If you haven’t heard, videos are all the rage right now — video streaming is responsible for some 80% of all internet bandwidth.
Producing an attention-grabbing video sounds tricky, but there are ways to make it easier.
Once you have the general idea for your video, you can use Optimo to produce a video script based on your idea.
Marketing is about taking chances.
You can’t expect great results if all of your strategies are decidedly middle of the road.
As well as including the founding principles of a good marketing campaign, it’s recommended to push the boat out a little and include some marketing ideas that your audience will love.
Looking for inspiration? Then use Optimo to come up with five marketing campaign ideas; you never know what it’ll lead to!
The quality of your website will play a big role in determining your visitor’s perception of your brand.
We don’t want to say that it has to be perfect, but…it probably does.
Happily, AI is there to push your site to be as close to perfect as possible.
If you sell products, then you can use Optimo’s product description generator to create outstanding copy for your goods, while the proofreading tool will ensure you don’t have any obvious errors sitting there on your site.
Hopefully, you’ll now believe us when we say that creating a marketing strategy doesn’t have to be difficult!
Check out the various AI-powered marketing tools available on Optimo, and you’ll soon have a winning strategy — indeed, in as little as half an hour!
Far quicker than humans
People using Optimo
Tool generations to date