As a marketing professional, you need to stay up to speed with the latest developments in technology if you want to succeed and surpass the competition.
One topic that is hot right now and you can’t afford to ignore is AI or artificial intelligence.
You may have heard of it or know a little bit about AI but aren’t quite sure why AI is essential for future marketers and how to best use it to your advantage.
Here you can have all your questions answered regarding AI and marketing and learn some tips for success within the marketing industry.
AI or artificial intelligence is changing the way we work and live today.
It’s entering businesses and industries everywhere including marketing.
It’s currently changing and shaping the future of marketing as we know it and it’s vital that you stay in the know and are aware of what’s unfolding.
It is the process of machines using human intelligence to complete tasks faster and with fewer errors.
Here are four specific examples of AI:
It is being used today across many industries, including marketing.
Therefore, let’s dive into how artificial intelligence is influencing and changing digital marketing and what it means for you as a marketing professional.
AI and digital marketing are coming together to help you reach more customers and increase engagement with less effort on your part.
It’s a chance for you to get a better handle on customer preferences and behaviors and ensure you are always delivering personalized experiences that get your customers to return in the future.
AI is entering every aspect of marketing including but not limited to:
It’s all about collecting and using data to make decisions and is a way to boost productivity.
Marketing strategies everywhere are transforming and leaning into having a more customer-centric approach.
AI marketing will engage customers right from the start.
Conventional marketing tactics and methods aren’t going to do the trick any longer.
What you’re going to be able to do is analyze campaign results and make changes on the fly and can use AI to automate routine and mundane tasks.
All of this is going to save you money and resources and time.
There are pros and cons to anything including AI technology and the future of marketing.
However, when you consider the challenges you face today you may be more interested in using AI going forward to help you do your job better and quicker.
Some of the challenges you face today are being able to collect and analyze data rapidly, being able to test emerging trends and channels, researching and using the right keywords, and even coming up with a solid marketing strategy in the first place.
It may also be the case that you lack the funding and resources to do what you want to accomplish.
You need to make sure you have effective marketing campaigns that are providing a return on your investment and that your work and efforts are paying off.
Budget cuts and a shrinking workforce make it very difficult for you to do your job and do it well.
The ultimate goal you have as a marketer is to draw in the right leads and increase conversions and sales.
Your job is to help your company gain attention and make money.
Using AI in marketing, you can analyze large sets of data in a shorter amount of time and help create a more personalized journey for your customers.
It’ll allow you to learn buying patterns so that you can increase conversions based on data collection.
You can respond and make sure you are interacting with customers at the time when they are most responsive and engaged.
These days you must be able to personalize the journey for your customers and make sure that they know you are listening to them and can meet their needs.
There are some primary benefits of using AI in marketing that you should be aware of.
One of these is that you can improve personalization since AI can analyze large sets of data very quickly.
You may use it to tailor email campaigns, for example, or be able to recommend products to certain customers that make more sense.
When you can get more of the right customers to interact with your brand then you can not only increase sales but loyalty too.
Use AI to complete repetitive and mundane tasks that take up time and boost business productivity.
The primary benefit you’ll achieve as a marketer is that you can enhance the customer experience.
You’ll also spend less time generating content and titles and can use the assistance of technology and AI to ensure you’re gaining attention and your customers are engaged.
On the other hand, there are some disadvantages and downsides to using AI in marketing.
These elements may soon become obstacles for you that you’ll need to maneuver and overcome if you’re going to find success with AI as a marketer.
It’s going to require that you have rich and thorough sets of data and there needs to be no room for error in that the analysis you receive back is accurate.
The truth is that it’s hard to replace humans and AI simply doesn’t offer human creativity or that human and personal touch that you can.
Your expectations of what it can do may be too high and many would agree that it just isn’t human enough.
There are also ethical concerns that need to be addressed and there are no current standards right now for what is and isn’t acceptable.
You must be able to make data-driven decisions based on customer behavior as a business owner and marketer and never make decisions based on guesses or assumptions.
In order for you to create a more personalized experience for your customers you’re going to need to analyze a great amount of data with AI algorithms.
Not only that but the data you need often sits across different areas and in various silos at your company.
You need it to make data-driven decisions that ultimately benefit your business and the customer.
It’s also an opportunity to turn customer data into a visual picture and be able to see it in new ways.
It can draw in relevant information needed to then make relevant suggestions for purchasing habits and what type of content they will enjoy.
You will struggle to succeed if you have broad messaging and try to sell to large groups of consumers with all of the same messaging.
AI in marketing is a chance to improve marketing strategies as well as optimize customer interactions.
Consider leveraging the power of AI to gain valuable insights into your customer’s behaviors and patterns which then allows you to create a personalized customer experience and increase conversions and loyalty.
It’s all about being able to make more of the right product and service recommendations based on data and a consumer’s behavior instead of making assumptions.
Your brand appears more authentic and providing excellent customer service becomes easier.
You may want to apply AI by implementing a chatbot that can answer repetitive questions that you often receive.
If programmed correctly then a chatbot can also direct leads that are a good fit for your sales team.
The more and better data you can collect the more likely it is that you’ll get in touch with the right people at the right time with the most effective messaging and product suggestions.
Your primary question is likely how you go about implementing AI into your digital marketing strategy.
Here are a few ways that you can make this happen and uses for you:
You must make AI part of your marketing strategy in the first place if you’re going to achieve your goals in this area.
Start by becoming more familiar with AI in general and learning about the different tools that are available.
Perform testing and see which ones you like using and that provide you with the information you need.
Identify the problems you need to solve and how AI can bring you value.
Consider putting together a task force of people who can enforce working AI into your marketing strategy and ensure you are consistent and stick with it.
Most importantly, take small steps and build upon your successes.
This video might also help you as you get started if you are a beginner with AI and using it for marketing tasks and as part of your strategy.
Be glad to know that Ask Optimo which is an on-demand SEO and marketing services platform is here to and can help you.
It covers a wide variety of marketing categories such as copywriting and social media as well as email, video, SEO, and ads.
Some of the most popular and widely used tools to consider using yourself are as follows:
What it’ll allow you to be is a smarter marketer since you can produce outputs faster and with fewer errors.
You can utilize these AI tools to excel in your role and make certain that you are increasing brand awareness and conversions even if you are limited on resources and budget.
One area it can help with a great deal is SEO.
You can improve your keyword research as well as have better content optimization.
You can enhance the user experience while at the same time producing better reports that allow you to make wise business decisions.
Your next step is to sign up and begin experimenting with the Ask Optimo AI tools for marketers.
Get all your daily marketing tasks completed quickly and effectively at this one-stop shop.
It’s an essential platform and vital tool that will help you do your job better.
You’ll save time and will be more productive when you lean on technology to complete certain marketing tasks for you.
It’s for smart marketers who understand the importance of working faster and getting better results that allow your business to move forward in the right direction.
You can sign up today right on the website and get started using all of these wonderful AI-powered tools for marketers like yourself.
If you’re worried about AI replacing your job altogether then you shouldn’t be for now.
Keep in mind that there is a part of your job as a marketer that technology and robots can never replace such as creativity, imagination, and producing unique and original content and messaging that has the human touch.
It is impacting every industry and helping businesses of all types make more data-driven decisions.
The truth is that no one knows the future of AI technologies or how it’s going to continue to change and evolve.
However, what we do know is that AI isn’t going away anytime soon and continues to be the topic of conversation.
You can’t deny the benefits of AI in marketing such as personalization, improved targeting, streamlined processes, data analysis, better customer insights, and improved ROI.
There may even be additional upsides and ways it can help improve the marketing landscape and how you work in the future.
Regardless of what it may or may not do going forward, right now it will influence your marketing strategy, budget, resources, and sales processes.
Given all this, it’s apparent why AI is essential for future marketers.
Far quicker than humans
People using Optimo
Tool generations to date