10 Ways AI Can Improve Email Management

Email management is one of the most time-consuming things anyone in business can do.

Whether it’s managing your personal emails or handling large email marketing campaigns, getting it right can take up so much of your time.

Fortunately, there is always new and emerging technology to help make it easier to deal with existing technology.

Artificial intelligence (AI) is becoming extremely popular for a broad range of applications, including email management.

With the help of AI, you can not only save time but also improve your email management in multiple other ways.

What Is AI?

AI or artificial intelligence encompasses technology that is designed to perform intelligent tasks, akin to what a human is capable of doing.

While a computer can’t mimic a human exactly, artificial intelligence is becoming more and more sophisticated.

In many ways, technology can do exactly the same tasks as people and can do so without human error.

AI technology is even capable of speaking (or writing) like a person using technology such as natural language processing (NLP) and machine learning (ML).

How Does AI Apply to Email Management?

So where does AI come in when we consider email management?

What exactly can AI do to make email management easier or help us do more?

The good news is that artificial intelligence can help with many aspects of email management.

From writing emails to segmenting your audience and analyzing the results of your email marketing efforts, AI tools can help you to manage your email much more effectively.

Tools that you can use to manage emails and email marketing may use a combination of different AI technologies.

They can employ machine learning, natural language processing, natural language generation, and natural language understanding to help you create email content, optimize your emails, segment your audience, and optimize the delivery of your emails too.

The Benefits of AI for Email

Using AI tools for email management offers plenty of excellent benefits for anyone who wants more control over their emails.

AI can help you to handle your personal emails better, or it could give you the tools you need to run more successful email marketing campaigns.

Save Time

One of the major benefits of AI for email management is its potential to save you a lot of time.

With automation tools, you can avoid those tedious tasks that take up so much of your day.

You don’t have to spend time sending individual emails or even writing your emails from scratch.

AI can make you a lot more efficient and help you to save precious time that you can use for more important things.

Get Actionable Insights

Using AI for email management can give you the benefit of actionable insights to help you improve your processes and decisions.

AI technology uses data to make suggestions on what you should do next, making decision-making a whole lot easier.

You can get real-time suggestions and make changes in real-time too.

Leverage Customer Data

As you use AI tools to manage your emails and email campaigns, you can benefit from the customer data that is collected.

The more data that’s available, the more insightful the suggestions and insights you receive will be.

Many AI tools also use data from elsewhere to provide you with the best suggestions for optimizing your emails.

How to Improve Email Management with AI Tools

Email management can be a breeze when you have the right tools to help you.

AI tools create even more opportunities to streamline your work and ensure your emails are working as hard as possible.

If you want to improve your email management using AI, take a look at these top ways to take control of your emails.

Write Your Emails with AI

Content creation tools are more sophisticated than ever and are capable of writing and creating all kinds of content.

With just a few simple instructions, an AI content writer can compose an email for you so that you don’t have to.

Some may choose to have an AI tool write their emails wholesale, simply using the suggested content that they are given.

Others might opt to use the suggested content to inspire them, give them an outline, or help them get over writer’s block.

AI tools can help with writing any part of your email, and can even write different types of emails.

If you’re looking for help with writing optimized email subject lines, Optimo can give you creative ideas that grab the attention of your reader.

Having an eye-catching and engaging subject line is one of the most essential elements of any successful email, but getting it right isn’t easy.

AI can make it so much simpler to create headlines that really work with subject line generators.

Getting the right tone for an email isn’t always easier, either.

This is never more true than when you need to deal with an angry or disappointed customer.

You may wish to defend your brand, but you also need to handle the situation carefully and protect your reputation.

AI can help in this situation too. Optimo has a function just for writing emails that will win over upset customers in no time.

Providing excellent customer service and managing customer behavior is simple with AI on your side.

AI can write any other type of email content too.

Whether you need to write a promotional email, get a customer to pay their invoice, or send a cold email to try and generate a lead, AI helps you to find the right words.

In addition to writing your emails using AI, you can also make sure all emails look professional with the right tools.

Tools such as Grammarly help you to check over your spelling and grammar, as well as provide suggestions on how to improve the language you use for readability and customer engagement.

Improve Email Marketing with Segmentation

Sometimes the hard part isn’t what to write in your emails, but who you should send them to.

This is particularly important when you’re managing customer relationships or building email marketing campaigns.

How do you decide who should receive which emails?

AI driven tools can help with this, giving you the insights you need to segment your audience in the appropriate way.

AI tools can create email lists for you and allow you to target certain segments of your audience based on specific factors.

You can also use AI to analyze the behavior of your subscribers with AI powered analytics and improve future actions based on things such as who is more likely to unsubscribe or engage with your emails.

Many AI email platforms allow you to segment your contacts with ease.

Tools such as Omnisend, Sendinblue, and Zeta email can all provide you with the tools that you need to segment your audience in the way that you want to.

Automate and Organize Your Email Marketing Campaigns

AI can give you many ways to get your emails and email marketing campaigns organized.

One of the best options you have to save time is to start using artificial intelligence tools to automate your emails.

Automation can save you a huge amount of time by sending out emails when you need to.

And it’s much better than scheduling emails in advance, too. Using AI, you can make sure that the right emails are sent at the right time and to the right people.

You can make sure that when you receive an email from a customer, the right email is sent to them in reply.

If you have a series of emails to take a customer through a certain customer journey, they can be automated to send at the right time.

AI can determine who should receive which email, with several different email automation platforms available to achieve this.

Options such as MailChimp or Klaviyo can help with the automation of different types to get your emails on track.

Optimize Email Campaigns

Managing your email marketing strategy and campaigns is no easy feat.

You need to send the right emails to the right people at the right time.

Ensuring your emails actually perform well and help you to reach your goals takes time and effort.

However, with the right AI tools, you can optimize your email campaigns and save yourself a lot of time, while producing better results.

Personalizing your email content is one of the best ways to optimize your campaigns.

Using the power of AI, you can ensure each of your audience segments and even individuals on your mailing list receive emails that are tailored to their interests and needs.

Personalization can now go far beyond simply greeting the recipient by name.

They can personalize email campaigns based on data that relates to activity on your website, failure to sign up, risk of unsubscribing, and various other factors.

You can customize promotions and offers to ensure the right people receive them and they ultimately lead to more sales.

Tools such as Vue.ai and Zeta can personalize your emails and email campaigns to improve the open rates of your emails and much more.

AI tools can allow you to test your personalized emails and adjust them so that they perform better.

AI software can be used to test multiple variants in email content and more, then it will offer suggestions or automatically make changes so that your emails will perform better.

A tool like Phrasee, which is used by Virgin Atlantic, can be used to test and tweak email marketing campaigns.

Collect Valuable Customer Data

AI tools can be used to help collect valuable data from customers, and then put that data to work for your email management.

As you collect more data about your customers, AI tools can use machine learning and other methods to keep learning more about your customers and how to reach them best through email.

Retargeting customers with emails is just one example of how you might ensure you keep in touch with potential customers or existing customers that need to be engaged.

Email marketers can use AI to evaluate and analyze customer data.

This could reveal to you plenty of important facts and figures, including the lifetime value of each customer.

With AI powered tools helping you, you can identify which customers are worth more of your time and attention when it comes to not just email marketing but other customer interactions too.

Extra Tips to Reach Your Email Goals

Artificial intelligence could transform the way you manage emails and email marketing campaigns.

However, if you’re investing in new tools, you need to ensure they’re going to work for you.

Use AI as Your Email Assistant

AI can do incredible things, and it’s continuing to develop.

However, it’s not yet a replacement for people.

When you employ AI tools to improve your email management, get the most from it by using it as an assistant and not a replacement for human intelligence and creativity.

Start By Saving Time

If you’re not sure where to start with AI, begin by looking for ways to save time.

AI tools can save you time by automating your emails or quickly presenting you with data or suggestions that will help you to work faster.

Leverage Data for Optimization

As you start to use more AI tools for email management, you can benefit from making use of data and AI technology for optimization.

With so much data on your customers and successful email marketing, AI can help you to make the best choices to get the outcomes that you’re looking for, from customer acquisition to customer retention.

Takeaways for Better Email Management

With the right AI tools, you can transform your email management.

You could save a lot of time and improve your overall results from email communication if you’re smart about it.

If you want to start using AI powered email, you might benefit from choosing one email platform.

Alternatively, you can consider your most important requirements, whether it’s saving time or personalizing emails, and find the best tools that fit your needs.

Get started by writing your email subject lines and emails using Optimo.