How To Properly Use AI For Copywriting

You don’t need us to tell you that the AI revolution is here.

It’s all anyone has been speaking about for months now.

What’s important to understand is how you can use AI to benefit your work or your business.

The type of AI tool you’ll want to explore will depend on your line of work — with more tools on the way, it’s fair to say that whatever you need help with, there’ll be something out there for you.

And if you’re a copywriter, marketer, or business owner, then the tool you need may already exist.

Optimo is a powerful AI marketing tool that allows brands and marketers to complete time-consuming tasks in a matter of seconds.

Available now, it offers a range of AI copywriting services that can make your job easier.

But let’s not get ahead of ourselves.

If you’re new to the world of artificial intelligence, and especially how it relates to copywriting, then there’s much to learn.

In this post, we’ll take a deep dive into everything there is to know about using these modern, innovative tools to create content that meets your objectives.

What Is AI Copywriting?

To begin, let’s think about what AI copywriting actually is.

We assume you’re already familiar with copywriting, but if you’re not — it’s just the texts you use to promote or advertise your products or services.

Think blog posts, social media posts, product descriptions, things like that.

You’ve probably already undertaken some copywriting as part of your business activities or hired someone else to do it.

Whoever was responsible, you’re probably familiar with the process:

  • You come up with an idea
  • Develop a framework for your article
  • Then transform that framework into words by physically typing on your computer

AI copywriting tools aim to dramatically simplify that process.

Rather than having to do all the heavy lifting associated with copywriting, you can use an all-powerful tool to assist you.

It can’t — and shouldn’t — do all of the work for you, but it can take care of some of the more challenging tasks, and just generally make your task much, much easier.

If you’re someone who struggles to generate ideas or generate copy, then AI copywriting tools can be highly valuable indeed.

Copywriters and AI Copywriting Tools Will Co-Exist

We mentioned that while artificial intelligence copywriting tools can help you, they shouldn’t do everything.

And there’s a good reason for that.

We’ve already seen just how powerful AI tools can be; they’re capable of creating high-quality content and writing entire blogs in a matter of seconds.

However, these tools do have one pretty significant limitation: they’re not human.

Human writers are better-equipped than AI copywriting tools to write emotive language, and that’s for the simple reason that humans have emotions, while machines do not.

That’s not showing disrespect for artificial intelligence — it’s just a fact!

So if AI copywriting isn’t going to replace those pesky humans, then what’s the point of it?

Well, it’s best to view AI tools not as something that will replace humans, but as something that will peacefully coexist with humans.

We mean, the clue is in the name: AI tools are just that — tools.

And with the right AI copywriting tools by your side, you can make the process of generating high-quality marketing materials much easier.

Who Can — And Should — Use AI Copywriting Tools?

This one’s simple: if you do any kind of copywriting, then you can benefit from using AI copywriting tools.

After all, it’s a tool that can turbocharge your productivity and strengthen the quality of your work, and who doesn’t love the idea of that?

The full potential of AI tools will be realized sometime in the far future, but it’s already powerful enough to make a significant contribution.

If you fit into one of the following categories, then you’ll want to explore just what these copywriting tools can do.

Who Can — And Should — Use AI Copywriting Tools


As a marketer, you’ll know just how challenging it can be to develop a marketing strategy that ticks all the boxes and meets all your objectives.

In fact, sometimes it’s a challenge just to figure out what your objectives should be.

AI copywriting tools can make your job much easier by quickly providing the audience research information you need.

For example, before you can take a deep dive into the development of your blog posts, product descriptions, and other written materials, you’ll need to know which keywords you need to hit.

At Optimo, our powerful AI tool can help to generate a whole host of SEO-boosting information, including keyword intent, keyword research, and long-tail keywords.

You could get that information on your own, but it would likely take you much longer than you’d like.


If you’re a copywriter, then you’ll prefer to get down to the busy work of writing, rather than having to spend long hours researching topics.

And then there are those days when it feels like you can’t come up with any ideas of what to write. That’s what we call falling at the first hurdle, and it never feels good.

You can think of an AI copywriting tool as your assistant. If you’re struggling to come up with ideas, then AI tools can generate titles for you.

If you have a great concept, but you’re not sure how to flesh that concept out into a full brief, then your AI assistant can do it for you.

If you let Optimo take care of your blog brief, then you’ll have a clear outline that might otherwise have taken you hours to create.

And that means you can just get straight on down to the fun bit of your job: the actual writing part.

Business Owners

Anything that helps business owners should be welcome, especially small business owners, who often have to wear far more hats than they would like.

Small business owners often struggle to develop effective marketing campaigns because, well, marketing can be complicated, and they just don’t have the time to learn everything they need to do.

And because small business owners typically don’t have large bundles of excess cash lying around, they usually are not in a position to hire a marketing expert.

Good AI copywriting software is akin to hiring a marketing expert, without the price tag that is often beyond the budget of small businesses.

At Optimo, you can use our tool to generate product descriptions for your eCommerce store products, come up with social media post ideas, or create full marketing campaign ideas.

You’ll still need to do some of the work, and you might find it advantageous to hire a marketer on a part-time basis to act upon the AI-generated information, but the tool will get you speeding along in the right direction.

The Benefits of Using AI Copywriting Tools

Still on the fence about AI copywriting tools?

We get it — it can take time to adjust to new technology.

But we think there’s a lot of value in Optimo, our AI copywriting software.

At the very least, there’s nothing to be scared of!

Whether you’re looking to write product descriptions, meta descriptions, improve your existing content, or just generate ideas, then our machine learning tool can help.

Below, we’ll take a look at just some of the benefits of using AI copy tools.

The Benefits of Using AI Copywriting Tools

It Saves Time

Time is your most precious resource, and anything that gives you more of it should be welcome.

With AI copywriting tools, you can save considerable amounts of work hours, which you can then put to better use elsewhere.

Rather than spending long hours coming up with the right keywords to include in your blog post, struggling with blog brief outlines, or trying to find the perfect Tweet to accompany an all-important link, you can just let these powerful copywriting tools do the job for you.

And with all that extra time in your working day, just think of what you could achieve.

It’s Easy to Use

Of course, the advantages of copywriting tools would be dampened if they were overly complicated to use.

You’re looking for tools that make your life easier, not more difficult.

The magic of machine learning copywriting tools is that they could not be easier to use.

To illustrate this ease of use, just play around with some of the tools we have available at Optimo.

Once you’ve put in a few words related to what you’re looking for, our tool will work its magic, and you’ll be presented with the results.

There is no steep learning curve and you don’t need any special skills to get started.

After all, these copywriting tools are meant to be used by everyone, not only marketing experts.

Powerful and Insightful

Saving time and ease of use are all good and well, but really, the proof of any marketing or copywriting tool is in the pudding.

If it didn’t deliver results, then it wouldn’t be worth anything.

Machine learning tools use powerful natural language processing that delivers high-quality, insightful information.

When you use Optimo, you’re not just generating any old blog post — you’re getting a well-informed, well-written blog post, in a matter of seconds.

If you’re on the fence, just give our tools a try.

It’s normal that people will be a little skeptical about a piece of software that says it can offer so much, but once you’ve given it a try, you’ll know just what we mean.

Best Practices For Using AI Tools to Create Content

So far, we’ve talked a lot about the benefits of using AI copywriting tools to create content.

However, as we’ve also mentioned, it can’t do everything for you.

You’ll still very much have a hand in the creation of your content!

And that’s a good thing, because who wants machines to do everything anyway?

The copywriting tool will do a lot, but you’ll also need to put your brain to work too.

Below, we’ll run through some smart tips for getting the most from the AI tool when you’re creating content.

Best Practices For Using AI Tools to Create Content

Use It As An Idea Generation Tool

You’ll need to have some input to get what you’re looking for.

The good news is that while you can use Optimo to write a blog post once you have an idea, you can also use it to come up with the idea for the blog topic in the first place.

For this, we can recommend the ‘Blog Post Title’ feature. If you have a general idea of what you’d like to write about, simply write a description using a few words and hit the ‘generate’ button.

Within ten seconds, you’ll have a list of ten blog titles, which you can use as the basis for your article.

SEO Keyword Research

It’s all good and well having a masterpiece of a blog post, but if Google doesn’t know how to find it, then it’ll only have a minimal impact — if any at all.

At Optimo, you use our suite of SEO tools to take a deep dive into the keywords that your content should include.

Incorporate them into your final content, and you’ll have content that Google loves.

Double Check the Facts

AI is powerful, but it’s not perfect.

It’s important to double-check the content it produces and make sure it doesn’t contain any errors.

This is especially important if you’re writing about health and fitness matters, or any topic where a person’s well-being could be at stake.

Edit the Content

Finally, edit the content! Optimo can produce a blog post, but that’s not what you should necessarily publish to your site.

Give it the human touch by making changes. The best AI content will be one that’s edited by human copywriters.

AI Copywriting Tools Can Turbocharge Your Content Creation

Ready to get started?

So is our AI copywriting tool, which is standing by and ready to go.

Begin your journey to faster, better content by using the range of tools available from Optimo, an extraordinary time-saving tool that will change how you produce your marketing content forever.

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Copyright © 2023 Optimo. All rights reserved.